Premium Raw Material
Our production base is located in Menghai county in Xishuangbanna Dai Autonomous Prefecture, a major puer tea growing area and home to the world’s earliest tea plants. To secure a sufficient supply of premium raw material for making puer tea, TAETEA started to make careful plans about material sourcing early in 2004. Now, we own two ecological tea plantations, namely Mount Bada and Mount Bulang tea plantations with each occupying an area of more than 1647 acres. We also have over 200 processing facilities (the places where the raw tea material is prepared) in different tea mountains. There are a total of over 60,000 tons of raw material in storage, which becomes one of TAETEA’s greatest advantage.
Inheritance and Innovation of Processing Technology
TAETEA’s puer tea processing technology has been listed as China’s National Intangible Cultural Heritage. The key of the technology states in blending and fermentation, which most distinguishes TAETEA puer tea on the market. At the same time, regarded as the standard in puer tea production, these key technologies have paved the way and set the tune for puer tea’s development in modern times.
Products and Marketing
As an expert in puer tea industry, we provide diversified products and services relating to tea, covering tea products, tea-based beverage, tea wares, Chinese Chadao (the Way of tea), health products, etc. So far, we have got market share in mainland China, Hongkong, Macao, and Taiwan, as well as many other countries in East Asia and Southeast Asia. Over 2000 TAETEA franchise stores are operating across China. The standardized style and design of our franchise stores, the smart digital system used to manage and trace products, and the excellent after-sale service, all of those give our customers a convenient and fantastic shopping experience.
The great benefit of tea is not limited to its health improvement function. By developing tea industry, we also help to reduce poverty of tea farmers in border areas and revitalize rural areas. As a Chinese enterprise, we proactively fulfill our social responsibilities responding to the country’s call. Taking the idea of cherishing tea and loving people as its core company value, TAETEA has participated in all kinds of charity events, such as supporting tea farmers, funding the building of Hope Primary Schools (a program to help build schools in China’s underdeveloped rural areas) and the digging of Love Wells in drought-stricken areas, as well as aiding the front-line fight against the COVID virus in Wuhan, Hubei. We promise to share weal and woe with the country, and whenever there is need, there is TAETEA.