TAETEA Puer & Cafe is one of our subsidiaries, also known as TAETEA’s cafe. Headquartered in Shanghai, it is a leading company providing a new puer tea drinking experience in a modern environment. TAETEA Puer & Cafe aims to make puer tea known to the public through diverse puer tea related selections, such as puer tea drinks, cakes, ice cream etc. In 2012, the concept of Puer & Cafe was officially put forward, redefining the way of tea drinking among urban young people and creating a new tea drinking space in modern times. Up to now, we have more than 10 stores operating in Shanghai, Kunming, Guangzhou and South Korea, which injects new impetus in traditional puer tea market.
In 2021, TAETEA opened a sports-themed Puer & Cafe store in Guangzhou city after sponsoring Guangdong basketball team now known as Guangdong Dongguan TAETEA basketball team. It is a new attempt made by TAETEA. Drawing inspiration from the cutting-edge concept of sports plus health in modern life, we make innovation in operating mode and develop many new products, which creates an unlimited experience of puer tea drinking and initiates a new fashionable and healthy lifestyle for consumers.